GameStop is an American video retailer for consumer electronics and games with a variety of products that include video games video games, gaming consoles, gaming equipment such as collectibles, as well as consumer electronics, such as tablets and smartphones. It has over 55,000 stores across 10 countries, which includes Canada, the United States, Canada, Australia and a number of European countries. The company was established as a company in the year 1984, under the name Babbage's located in Dallas, Texas, and has since undergone numerous mergers and acquisitions, eventually becoming the GameStop we have now. GameStop is famous for its trade-in program that allows customers to bring in their used consoles, games as well as other electronic items to exchange store cash or credit. GameStop also has an loyalty program called PowerUp Rewards. It offers members special discounts and offers